Email Marketing and Your Business
Email marketing is a professional method ofcommunicating with customers, potential buyers and other stakeholders via the internet. Bulk recipients receive emails with your business newsletters, invitations, mail-outs, promotions and other significant businesscommunications in an instant, savingtime and money.
Email marketing is one of the mosteffective forms of online marketing, second to search engine optimisation techniques. Businesses use email marketing for current, old andpotential customers in a bid to increase sales.
Beneficial to your online marketing campaign, email marketing is utilised for two purposes. Emailmarketing is used to:
- Enhance business and customer relations- email marketing will improve the relationship between customer and business,encouraging purchase and loyalty. A better relationship results in satisfiedcustomers and repeated business transactions.
- Re-establish consumption habits- emailmarketing is used to gain new customers and retain the old. Email marketingconvinces customers to establish a consumption habit with the business,therefore increase sales.
Email Marketing Benefits
In today's web driven society, around halfof internet users access their email account daily, increasing the potentialfor wide spread communication. Email marketing allows businesses to access theonline market, with instant attention being paid to emails over traditional marketing methods like telephone calls and ‘snail mail'.
Every aspect of your email marketingcampaign can be monitored and measured. Email marketing allows you to measureresponse and performance via open, read and click-through rates.
Email Marketingbenefits include:
- Low cost- compared to traditional marketingmethods, email marketing requires minimal investment. Email marketing willrequire initial start up costs for the technical system but will achieve longterm investment.
- Speed- customers both new and old can receivemarketing messages in an instant. The message is delivered straight away,allowing the message to be read as urgent.
- Broad Target Reach- email marketing overcomes geographicalboundaries that exist with traditional communication mediums such as ‘snailmail' and gets there at a faster rate.
- Efficiency- instead of preparing separate marketingmaterials for each customer, email marketing allows multiple recipients toreceive the same message at the click of a button.
- Defined Targets- email marketing allows you todefine specific groups. Once defined, you can send the appropriate messageinstantly.
- Accountability- information sent through emailmarketing can be easily collected, results and statistics easily retained.
- Easily Measured- email read and click throughrates are easily measured and analysed. In addition to this, email recipientsactions can too be measured and monitored.
W3F's Email Marketing SolutionAs email usage has increased dramaticallyover the years, W3F understands the importance of a reliable and flexible emailmarketing system to target the large demographic. W3F is Australia's leader in online marketing and web solutions, and will design email marketing campaignsto measure return on investment.
Email marketing is a modern day requirementand W3F has established a unique email marketing system. W3FMail is W3F's email marketing solution, designed to enhance customer relationships, encourage loyalty and repeat purchases and establish consumptionhabits.
Like W3F's other online marketing services, W3FMail is tailored to suit your business and online marketingneeds. This customised email marketing solution includes:
- Email templates- these are designed anddeveloped to represent your brand and image accordingly. W3F ensures youremails match the feel of your website and target audience.
- HTML Format or Text- messages in youremail can be presented in either text or HTML format.
- Integration with your website- products,articles, client testimonials or promotions can be pulled directly from your website and madeinto an e-newsletter. Links can also be added to the email to provide constantreferences to your website.
- Database Development- W3FMail candevelop a database for your business, producing customised emails for specifiedtarget groups.
- Subscriber management- with W3FMail youcan manage and modify the number of subscriber groups, segmenting each groupfor more direct campaigns.
- Reporting, Tracking and Monitoring Features- these features of W3FMail allow business to track online marketingcampaign status. W3FMail lets you track, monitor and report emails sent, received, in progress, that have been opened and rejected.